Broker Check

The Biggest Bowl Game of the Year

| February 10, 2023
Share |

As the biggest sporting event of the year approaches, football fans all over the nation (including us) are gearing up for the Big Game on Sunday, February 12, at 6:30 PM ET.

For many, Sunday means a day of tasty tailgating and celebratory cheers. But it's also a cut-throat gauntlet for advertisers as they fight for our attention.

Use these fun facts to wow your friends and family during a flag on the play:

  • Seconds please—a 30-second commercial during this year's game can cost an estimated $7 million. That's roughly $233,333 per second!1
  • Looking up—The cost of advertising during the Big Game has risen 59% since 2001.2
  • Celebrities' costs—The average production cost for a commercial run is around $2.5 to $3 million, but the cost of a celebrity appearance will run anywhere from $500,000 to upwards of $10 million.3

No matter which part of Sunday you’re excited about, we hope you enjoy the game. And as always, if you have any questions, please reach out.

1., January 19, 2023. "Anheuser-Busch Claims It's Still King of Super Bowl Ads"
2., February 1, 2023. "3 Reasons Why Super Bowl Ad Prices Increase Each Year"
3., January 28, 2023. "Inside the $1 Billion Super Bowl advertising Complex"

Share |